Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate ...
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are a top ...
8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech ...
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no ...
Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions Valassis, a leader in activating consumers through intelligent media delivery, shares consumer insights about the importance of incorporating activation-driving media into ...
Smartphone App Provides Branded Video Messaging for Outreach and Relationship-Building Efforts SalesMail, a video-based smartphone app, recently expanded into the recruiting and direct sales industries after being exclusively available in ...
Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven ...
Could you tell us about your journey in technology and how you started at Smarsh? I’ve been a tech nerd for as long as I can remember, but grew up ...
LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability ...
Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world’s largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability ...
