Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate ...
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are a top ...
8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech ...
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no ...
Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions Valassis, a leader in activating consumers through intelligent media delivery, shares consumer insights about the importance of incorporating activation-driving media into ...
Smartphone App Provides Branded Video Messaging for Outreach and Relationship-Building Efforts SalesMail, a video-based smartphone app, recently expanded into the recruiting and direct sales industries after being exclusively available in ...
Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role ...
The Company’s Sales Force Automation (SFA) Tool Expands Functionality With New Partners and Integrations Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a ...
Annual global email benchmark report shows marketers how their results rank across 20 industries for email open, click-through, unsubscribe rates and more Campaign Monitor—a provider of powerful yet approachable email ...
Trend Micro Apex One and ScanMail Suite for IBM Domino Solution Elevates Their Security Posture Trend Micro Incorporated, a global leader in cybersecurity solutions, offers advanced security solutions to L&T-Chiyoda Limited for ...
