It’s Valentine’s Week and we are all set to showcase the winners of TrustRadius’ Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support.
This is an infographic featuring the Top 50 “Most Loved” Technology Platforms of 2020. This infographic is created based on TrustRadius’ recently published list of 50 Most Loved Award winners.
The list includes companies offering Marketing and Sales Technologies (CRM, Social Media Management, Documentation, Sales Automation, Taskflow Management, Online Meeting, and Event Scheduling) software and mobile apps. The list also includes an entirely new family of AI-based sales intelligence and website building products that help marketing and sales teams streamline their overall customer experience management initiatives at an enterprise level.
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According to TrustRadius, the analysts examined 22,897,433 words recommended for 5,000 different products across 540 categories! The analysts identified a unique keyword – “Love” in the product reviews to feature these 50 Most Loved Award winners.
Currently, TrustRadius is the most trusted review site for business technology. Numerous data points and review testimonials are available with TrustRadius’ software review platform.
In an interview with MarTech Series, Vinay Bhagat, Founder and CEO of TrustRadius stated-
“We are part of a tectonic shift that’s happening in B2B purchasing across the world. Modern B2B technology buyers put more trust in their peers’ opinions than vendors, and sometimes more so than analysts who have not used a product themselves. They want the “real scoop” before they spend too much time on evaluation, and certainly before they make a purchase. This phenomenon is ubiquitous. It’s global and spans all sizes of a company as there’s a basic human desire to know the truth and not be misled. Moreover, we have become conditioned to seek peer perspectives in every facet of our personal lives as consumers, so it’s natural to see the trend cross over into B2B.”
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