Tech giant and global online service provider, Amazon has added an eHealth startup to its growing family of Healthcare services. In a news reported by CNBC, Amazon quoted that the acquisition of eHealth services start-up, Health Navigator, is now complete. Currently, Health Navigator provides various digitized services to leading eHealth, Telemedicine, and other related Healthcare organizations. They are enabling companies to deliver the highest quality evidence-based digital health content — that improves patient care, promotes patient safety, and enhances both the patient and provider experience.
What does Health Navigator Bring to Amazon?
eHealth is a fast-growing ecosystem that virtually transforms the patient experience (PX) at scale. With a smarter way to connect and interact with doctors, nurses, pharmacies, and emergency care centers, patients can begin to better trust their medical journeys.
Health Navigator, since its inception in 2015, has helped organizations to connect patients with better Healthcare services through improved eHealth PX. Today, Health Navigator is recognized as a leading digital, diagnostic system, improves the eHealth patient experience by providing accurate and efficient symptom checking. The medical fraternity also relies on Health Navigator’s ability to improve workflow for telemedicine encounters and triage call centers.
Amazon is making a quick dash into the eHealth marketplace, starting from its own organization first. Health Navigator’s acquisition comes within weeks of Amazon’s announcement of Amazon Care, a transformative virtual medical clinic for employees connected to the leading Healthcare service providers.
Health Navigator’s Star Solution- The eHealth NLP
Health Navigator Natural Language Processing (NLP) engine is a unique eHealth technology available to the Healthcare industry. Amazon is most likely to leverage eHealth NLP engine to build and improve Amazon Care platform that can scale beyond their employee-base. eHealth NLP is based on a combination of text and image processing, semantic translation, and search intelligence that ingests the words patients are mos like to type into their machines. The NLP engine provides contextual medical information to describe likely symptoms and converts them into meaningful medical information that can be utilized by digital health applications and medical providers.
The aim is to shorten the medical journeys for patients and ease the anxiety and risk levels that most of the patients encounter in a real-world interaction with doctors, and nurses.
Health Navigator also develops eHealth chatbots, AI call centers, and medical assistants to “help non-clinical answering service personnel to understand “what callers tell them, prioritize symptoms, and direct callers to nurses in an efficient manner.”
How Big is the eHealth Industry?
Various independent Market Research companies are studying the scale and scope of the eHealth industry. According to Stratistics MRC, the Global eHealth Market is accounted for $41.52 billion in 2017 and is expected to reach $220.65 billion by 2026 growing at a CAGR of 20.4%.
Technology-wise, eHealth services cover these areas –
- Electronic Health Records (ERP for eHealth organizations)
- Health Information System
- Clinical Decision Support Systems
- Chatbots and Medical Assistants
- Other diagnostic and prescriptive tools and solution
North America is the global leader in the industry for Innovation, Marketing and e-Sales, Service provisioning, and Hiring. In healthy competition, APAC region is the fastest-growing market for the eHealth industry. AI and Machine Learning technology are driving the bulk of momentum in the eHealth market, followed by IoT, Connected Devices, Wearables, and the recent champions – Bots. PX (like Customer Experience for Marketing, Sales and Customer Service industries) is the most sought-after solution that eHealth organizations are looking to invest in the next 4 years, followed by Electronic Health Record (EHR) management, telemedicine, drone delivery, and AR VR wearable interactions.
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