Rollout Extends TD Ameritrade’s Reach Across the Device Ecosystem
TD Ameritrade has long been a leader in giving greater market access to investors; it was the first in the industry to offer trading over the phone, on a desktop, and through a mobile app. Now, with its rollout on the Google Assistant, the firm is further empowering investors to manage their investments using a voice-controlled device.
“Hey Google, check my TD Ameritrade portfolio”
The launch will allow clients using any device with the Google Assistant built-in, including smart speakers like the Google Home, Smart Displays, smartphones, Android Auto, watches, and more to access their accounts more easily than ever, both at home and on the go. Starting today, once authenticated, TD Ameritrade clients can simply ask their Assistant by saying “Hey Google, check my TD Ameritrade portfolio” to gain insight into their current holdings, hands-free.
Vijay Sankaran, chief information officer for TD Ameritrade, said, “Voice-enabled technology is the future, and with the rollout of support for the Google Assistant, we’ve added another major piece in our reach across the voice technology ecosystem. Now, nearly any client, on nearly any smart device, has the ability to connect with us seamlessly in a way that feels natural to their lifestyle and doesn’t ask them to leave their current platform or routine.”
Not only is it easy, but at its core, TD Ameritrade built the experience with data security and privacy in mind. For example, on shared devices like Google Home, the Assistant will only read aloud percentage changes—not specific monetary values—when clients ask about their portfolio.
Voice-enabled technology is gaining rapid momentum. The Google Assistant is available on more than 1 billion devices, and Google also says that active users quadrupled in 2018.
The Assistant also receives high marks for accuracy compared to other digital assistants. In a recent study by voice-computing and AI research firm Voicebot.ai, the Assistant on a phone offered correct results for 92% of queries.
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