Research Executive with 22 Years of Experience
Fuel Cycle, the leading market research cloud solution, announced that it has hired Gordon Morris as Vice President of Research. Morris brings 22 years of experience in research where he previously worked as the Vice President of Media, Content and Technology at Ipsos and as a Senior Research Manager at Microsoft. At Ipsos and Microsoft, Morris had the pleasure of designing and implementing insights that influenced marketing, UX, and business development among many other initiatives. Morris will lead the research arm at Fuel Cycle to help broaden and fortify Fuel Cycle’s vision of becoming an all-in-one research powerhouse.
Fuel Cycle’s move to bring Morris onto a leadership position highlights the company’s commitment to providing their clients with access to the best in-class research tools and expertise that the industry has to offer. In a time when global market changes are more pervasive and precarious as ever, Fuel Cycle is committed to creating an insights ecosystem that is flexible and dynamic enough for enterprises to compete in this age of volatility. Morris says of this move, “Fuel Cycle is enabling industries to run and design their own research as well as connect with experts who will be able to augment their knowledge.”
Morris says what piqued his interest in working with Fuel Cycle was that it provided much more value than traditional research solutions offer their clients. He says, “Fuel Cycle is much more than a community research provider but a vehicle by which people can uncover insights by any number of methodologies, tools, and audiences. The Fuel Cycle Research Cloud legitimately is a one stop shop for the insights needs of the modern enterprise. This organization truly is at the nexus of democratizing data and making research more accessible and flexible for every complex business need.” Morris is excited to mentor and guide the research team and enhance client deliverables.
“Fuel Cycle has a strong reputation among our clients for technological innovation in research. Gordon’s advanced research background, global experience and ability to scale teams will extend our insights innovation to our clients,” says Eran Gilad, CEO of Fuel Cycle, “We look forward to the additional research sophistication Gordon will bring to our team.”