Lionbridge, the world’s most trusted global communications platform, announced it will showcase its AI-powered integration for Adobe Experience Manager, part of Adobe Marketing Cloud, at Adobe Summit, Adobe’s digital experience conference, from March 26–28 in Las Vegas.
As journey orchestration in marketing rises in importance — with 72 percent of buyers expecting personalized engagement — translation and localization matter more to potential buyers than ever. Adoption of the AI-enabled Lionbridge for Adobe Experience Manager integration has grown exponentially since its launch, bolstered by recent enhancements specialized for the travel and hospitality, life sciences, and technology industries.
“AI is playing an increasing role in the workflows of our key partners, which is why our integrations to content platforms are growing so robustly,” said John Fennelly, CEO of Lionbridge. “With Lionbridge’s linguistic and technical expertise, we are enabling clients to deliver consistent multi-lingual digital experiences for their global customers and communities.”
A leader in leveraging AI to facilitate human connection for more than 20 years, Lionbridge is at the forefront of applying machine learning to linguistics and translation. Powered by sophisticated proprietary technologies, the combination of Lionbridge’s services and Adobe’s global expertise saves companies time and money when they go global. In fact, shared clients report 60 percent less effort, 40 percent faster cycle times, and 30 percent lower campaign costs using the integration.
The enhanced Lionbridge for Adobe Experience Manager integration includes such features as:
- AI-powered translation capabilities to automate large-scale translation;
- URL customization across languages;
- Cross-channel automation across multiple Adobe solutions;
- Project bundling for simplified submission;
- Automatic content update detection; and
- Support for custom Experience Manager set-ups.