RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app.
Built on the Salesforce Platform, RevTrax Offer Management Platform is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FvL63UAF.
The integration has native support for RevTrax’s AI-based methodology that recommends and changes offer-values for brands across consumer segments with various engagement levels. The AI offer recommendations are based on machine learning algorithms trained on RevTrax’s proprietary offer engagement data which measures consumer response to offers.
Brands will be able to improve margins and eliminate waste by combining AI and Offer Management with Salesforce Marketing Cloud.
Using structures such as Bayesian Networks, probability theory, and other techniques, the RevTrax Offer Management Platform can replay events, determine causality, and accurately measure results based on a certain set of criteria. With these techniques, RevTrax can rerun actual traffic through modeled scenarios to find optimal outcomes and adjust offer values within content delivered by Salesforce Marketing Cloud in real-time to maximize ROI for brands.
Comments on the News
- “Brands are looking to optimize promotional spend to increase margins and improve top-line revenues at the same time,” said Seth Sarelson, Co-founder and Chief Operating Officer at RevTrax. “With the combination of Salesforce Marketing Cloud and RevTrax, it has never been easier for brands to execute a more sophisticated offer strategy with the push of a button.”
- “The RevTrax Offer Management Platform is a welcome addition to AppExchange, as they make it easier for brands to deliver dynamic offers for consumers” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.”