Enthusiast Gaming Holdings Inc. (TSXV:EGLX) (OTCQB:EGHIF) (“Enthusiast” or the “Company”), a digital media company building the largest community of authentic gamers, is excited to announce that it has entered into two agreements, one with Omnia Media Inc. (“Omnia”) to exclusively represent all of Omnia’s online gaming traffic in the United States, and another with Blue Ant Media (“Blue Ant”) pursuant to which Blue Ant will act as an exclusive advertising sales agent of Enthusiast in Canada. Omnia is a wholly owned subsidiary of Blue Ant.
Omnia is a leading global gaming YouTube platform which creates, manages and operates a multi-channel YouTube network that distributes premium, original content. With over 50 million monthly visitors1, 400 million subscribers across 900 channels, Omnia’s network is one of the most highly visited destinations on YouTube for video game related content. Under the representation agreement with Omnia, Enthusiast will act as Omnia’s exclusive United States sales agent for the sale of the advertising inventory across Omnia’s gaming media platform.
Omnia’s content platform that includes recently launched ‘Sidemen Show’ on YouTube Premium and animated series ‘The Squad’ a highly viewed Fortnite-inspired cartoon series on YouTube/Snapchat. Omnia’s portfolio of content can also be found across Facebook, Amazon, Twitch, Roku, and a number of linear channels worldwide.
Enthusiast anticipates that the arrangement will grow its community, while diversifying the platform to include a large library of video content. The partnership is also an important step in Enthusiast’s long-term expansion strategy across North America and allows the company to focus on monetizing its growing US traffic base.
Menashe Kestenbaum, CEO of Enthusiast, commented, “We are excited to partner with Blue Ant Media, a recognized international digital media platform to represent its US advertising inventory. The beneficial partnership adds Omnia Media, a leading YouTube video gaming community to our platform and significantly increases our network’s reach. We are committed to expanding our US presence and are focused on developing our sales force to capitalize on our rapidly growing network.”
Austin Long, VP, Gaming Partnerships & Strategy of Omnia, added, “We will greatly benefit from Enthusiast’s sales experience in the media space, which will have a positive impact against our global inventory. We are hopeful that further synergies will come from our partnership between Omnia’s talent and content generation and Enthusiast’s website portfolio and live expo, EGLX. We look forward to partnering with the Enthusiast team.”
Enthusiast has entered into a second representation agreement to engage Blue Ant as the Company’s exclusive sales agent for the sale of Enthusiast’s Canadian consumer marketing opportunities, including digital inventory, consumer show sponsorships, content creation and experiential activations.
Kestenbaum continued, “Being backed by Blue Ant’s strong Canadian presence and talented sales force will help us drive advertising revenue across our Canadian digital inventory. Engaging Blue Ant is one part of our strategy to build out a strong, multileveled sales force in North America. We look forward to working with Blue Ant and the Omnia team moving forward.”