We live in a digital age, and it’s now more evident than ever. International trade is booming, with more than 41 million American jobs depending on it. And while it might seem like the norm is to interact with people from different backgrounds, we often find ourselves miscommunicating with our counterparts due to the language barrier. Cultural understanding, for pleasure or business, takes a fair amount of time and research, which is why instant translation devices are not only beneficial, they can be a big step forward. Additionally, these devices utilize the power of Artificial Intelligence, and can become “smarter” with increased usage, resulting in a more accurate device.
While all companies should utilize translation devices, there are three industries that need to embrace it sooner than others – Technology, Finance and Banking and Hospitality and Travel.
Tech and Translation
Earlier this year, Google opened its third office in China. Apple products are manufactured in China, and 50% of Samsung mobile phones are made in Vietnam. While outsourcing production and assembly is common with American tech companies, communicating with foreign partners is key to a strong and beneficial relationship. Additionally, it’s crucial to be able to understand your customers in foreign markets, and to listen and identify their needs and concerns. While a domestic market is familiar, a foreign market is a mysterious entity. To understand a different culture, creating a focus group of your target market can provide immediate responses and feedback. However, it does limit your ability to communicate with locals. Translation devices can assist in building relationships and fostering growth.
As previously mentioned, artificial intelligence is an integral aspect of language translation devices. Each time they are used, the device has the ability to “learn” a new command. As AI continues to develop and companies further embrace this technology, having a device already equipped with AI can be incredibly useful.
Finance and Banking
We can’t discuss the economy without touching on any aspects of the financial and banking sector. American banks are constantly doing business with foreign banks, traders are buying and selling foreign stock, and consumers are investing in foreign markets. Speaking one’s language is vital to this sector, allowing for clear and effective communication. With more businesses continuing to go global, translating content is key to facilitating overseas partnerships and to expand your company’s footprint and growth.
Hospitality and Travel
Companies operating in hospitality and travel will find it easier to engage with tourists and help them plan excursions. For example: if a guest is staying at a hotel but does not speak the country’s native tongue, the concierge or clerk can utilize the translation device to instantly communicate, resulting in a pleasant customer experience.
No matter your industry, utilizing a language translation device can be key to increasing revenue for your business. After all, a consumer who feels at home at your business is more likely to become a repeat customer, than one that struggles through a language barrier.