The Purpose of the Company’s New Direction and Strategy Is to Dramatically Affect How Websites, Mobile Apps, Email and Other Forms of Digital Communication Function with Individual Users
Digital Locations, Inc., a developer of digital content technologies, announced a new business direction and strategy to use artificial intelligence to create personalized digital content.
Digital Locations intends to develop an artificial intelligence (AI) platform to create highly personalized digital content and experiences for each and every person connected to the Internet.
Today, there are more than 7.6 billion people in the world, of whom more than 4.1 billion are Internet users. No two are exactly alike. By combining AI technologies, such as machine learning and big data analytics, the Company intends to allow websites, mobile apps, email and other forms of digital communication to dynamically deliver personalized content that is relevant, engaging and motivates the user to action. From the automatic selection of colors and content to a completely personalized look and feel, website owners and marketers could use the Company’s proposed AI platform to create digital experiences that foster deep and personal connections with their users.
This is all part of the Company’s larger vision to ultimately use artificial intelligence to create complete original content that is personalized for everyone. Management believes that AI generated content, including literature, music, textbooks, videos and websites, can be more personal, more relatable and more understandable.
Bill Beifuss, the Company’s president, commented, “In the past year of working on solutions for proximity-based marketing, we have learned that personalized content is very important to marketing success. Our research points to exciting possibilities of using artificial intelligence technologies for creating personalized content. Therefore, we are focusing our business in this new direction and hope to announce some substantive progress very soon.”