Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales interactions
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced Mediafly Insights, its enhanced content usage reporting and analytics capabilities, offering users a more effective path to revenue. Leveraging Mediafly’s next-generation reporting, users will benefit from better visibility into how sales content impacts sales conversations and moves prospects across every stage of the buying cycle. These insights help businesses improve their marketing and sales strategy to ultimately close more deals.
Mediafly’s first-of-its-kind reporting showcases a flexible new dashboard along with sophisticated content usage and consumption analytics. With Mediafly Insights and the recent launch of Meeting Assistant, which utilizes machine learning (ML) to automate meeting data entry into CRM, companies are confident their sales data is consistent and accurate, providing meaningful insights into areas of improvement for content assets and sales effectiveness. Companies have a clear picture of how account reps use sales collateral in each sales interaction, how prospective customers consume the content, and the ability to evaluate its effectiveness at each opportunity stage. This increased visibility, further supported by individual content and engagement scores informs decisions about what types of content engages buyers, closes deals and drives revenue. Mediafly Insights integrates with all major CRM platforms.
“In a crowded, noisy buying landscape, effective sales engagement that gets buyers to the last mile requires ML-powered, dynamic sales enablement technology that puts your content to work in a way that directly impacts revenue,” said Carson Conant, CEO and Founder, Mediafly. “With Mediafly, companies can lead with confidence knowing that they have the right content data for each specific customer, allowing them to cut through the noise and ultimately, get their hands on the insights that matter.”
A recent CSO study found nearly half of companies are not consistently measuring the impact of their content management and sales enablement initiatives with a set of tailored metrics. Traditional sales enablement providers often utilize inflexible reporting that is limited to superficial content views with little contextual data, shrinking the ROI potential of their technology investment. As sales reps require an increasing amount of unique, customer-specific data sets to be effective during sales interactions, an equal need exists for admins and marketing teams to access an easy-to-use, ML-powered reporting interface that identifies and quantifies specific sales and marketing assets that drive revenue.
Organizations overlooking the opportunity to implement modern, user-friendly and flexible reporting, risk the loss of leads, closed deals and ultimately, revenue. With misinformed data, sellers miss opportunities to identify how buyers consume and react to their content, and marketing teams fail to improve future sales collateral or identify sales content that resonates, limiting their ability to collectively help prospects move through the buying journey.
“Every industry is becoming more competitive, requiring sales and marketing teams to come prepared to every meeting with unique insights to differentiate. This common challenge led us to create next-generation reporting to give our customers the ability to close bigger deals more quickly” said Jason Shah, Chief Technology Officer, Mediafly. “The benefits of our new reporting touch organizations in multiple areas. Marketing can optimize content creation, sales can improve their sales strategies, and leadership can easily measure the impact on revenue.”