Media Industry Leader Adds Machine Learning to Strengthen Audience Measurement and Content Marketing
MediaVillage, the media industry’s leading research, content marketing and business development company, recently added the SAM.ai software platform to its growing technology set. MediaVillage will use SAM.ai to advance content marketing, survey, editorial and audience measurement capabilities.
“Machine learning is part of media today. SAM.ai will help us driver greater operational efficiency, revenue and scale.” Jack Myers, Media Ecologist, MediaVillage Founder
SAM.ai is an integrated database intelligence, marketing and publishing platform that leverages Artificial Intelligence (AI) to collect, learn, and correlate large data sets and to drive data-driven actions.
“As part of our growth strategy, we have been building a propriety tech stack that improves our product and provides a deeper understanding of our audience,” says John McMenamin, President of MediaVillage. “The SAM.ai platform helps us better connect our readers with the content they want, when they want it and how they want it. It also helps us better understand the performance of our editorial.”
AI tools deliver rapid analysis of large and diverse datasets, allowing companies to tailor specific content and actions to individuals based on data-driven insights. Since machine learning solutions are intelligent systems, they learn and adapt, providing tremendous efficiency and responsiveness.
Jack Myers, founder of MediaVillage, says: “We see machine learning as a core differentiator. We now understand how people truly engage with our content and are able to create a more personalized experience.”
“MediaVillage is a perfect example of how leveraging AI adds precision, insight and efficiency to publishing, and how an integrated platform acts as a digital nervous system in an enterprise,” added Raz Choudhury, co-founder and CEO of SAM.ai.