MRP, the leading global provider of AI-powered customer acquisition software and services, announced an expansion to its partnership with TKXS. The partnership will provide TKXS, a B2B technology and data-driven solutions company, with access to MRP Prelytix for its clients in healthcare, agriculture, construction and industrial supply.
“Our partnership with TKXS has helped us to add more value to a wider and more diverse client base, spanning multiple industries. As the partnership grows, the ingestion of additional, vertical-specific third-party data sources will enhance MRP Prelytix’s scoring algorithm and look-alike modeling, as well as its ability to trigger and control messaging across channels, platforms and buyer journey,” said Kevin Cunningham, CEO of MRP. “We help our clients harness the most sophisticated machine learning technology to acquire and retain customers, and we’re proud to extend those capabilities to TKXS clients as well.”
MRP, powered by Kx technology, began its partnership with TKXS in 2017. Collaboration between the two companies has grown steadily, from broad application of predictive analytics to moving into highly specific areas like pharmaceutical orphan drugs, allowing these companies to be highly prescriptive in their marketing.
“Where we are today would not have occurred without the combination of amazing technology from MRP and the dedication of our account team, who spotted the opportunity to open new channels for our clients and prospects,” said Steve Amedio, TKXS CEO. “When we demo the TKXS Intent Platform, our clients are amazed at the intelligence we can bring to bear to their sales and marketing efforts.”