Leading business news publisher adopts innovative Taboola Feed to enhance user experience
Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years.
Under the partnership, Business Insider, which reaches 75 million unique users per month, launched Taboola Feed, a seamlessly integrated feed that provides readers with personalized content.
Similar to how people experience social networks, Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.
“Business Insider is enhanced by the Taboola Feed, which seamlessly surfaces smart stories that our readers might otherwise have missed,” said Rich Kennedy, SVP, Business & Audience Development at Business Insider. “Integrating Taboola into both our desktop and mobile web has led to more user engagement, while also providing us with an additional valuable source of revenue.”
“Maintaining sustainable revenue streams with superior user experiences is a key priority for digital media companies today,” said Adam Singolda, founder and CEO of Taboola. “By implementing Taboola Feed, Business Insider is helping their audiences find new, useful information during their ‘moments of next’ in a high-quality setting. We are honored to continue our work with the team at Business Insider, supporting their deep commitment to quality journalism.”