Expansion of Reflektion’s Customer Engagement Platform Empowers Retailers to Act on Customers’ Purchase Intent in Real-Time
Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled extensions to its Reflektion Customer Engagement Platform. Reflektion’s unified platform offers a disruptive new approach to hyper-individualized customer engagement for retailers and brands that is poised to replace legacy, first-generation personalization vendors. Based on an internal study, Reflektion’s platform increased direct orders by 87%, direct revenue by 193%, and direct revenue/visit by 76%.
Reflektion solves a real problem: as brands and retailers invest to grow visitor traffic they have not paid the same level of attention to dramatically improving eCommerce conversion rates, thus creating an engagement gap with their customers. To address this growing gap, the best brands and retailers are seeking to create a predictive customer experience across all touchpoints to drive higher conversions, prompt larger orders, and enhance customer retention. However, first-generation personalization products have failed to keep pace with today’s rapidly changing retail landscape. These first-generation products are constrained by manually-controlled rules, small datasets, and disparate point tools that hinder retailers’ ability to individualize their customers throughout the shopping journey.
Enhanced Breakthrough Customer Engagement Technology Within Reach
Merchandisers and marketers can quickly deploy the solution to unlock hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. This enables shoppers to enjoy a white glove experience by having recommended products attuned to their individual preferences and intent, delivered to their phone, browser, or inbox — saving them the time and hassle of scrolling past irrelevant choices.
With its enhanced capabilities, Reflektion’s Customer Engagement platform has enabled leading eCommerce businesses to grow significantly and take their shopper engagement to an entirely new level. As an example, a major clothing retailer not only successfully connected their personalized experiences across all digital touch points, but also experienced a 26% lift in site wide conversion, a 17% lift in average order size, and a 62% increase in page views.
The new capabilities released in the Reflektion Customer Engagement Platform empower brands and retailers to:
- Reduce online shopping friction and maximize conversion via the Landing Pages module by creating SEO optimized landing pages for individual or multiple product categories. These landing pages are integrated with organic search, are generated in real time, and serve up highly personalized content. With Landing Pages, brands can complement their SEO/SEM strategy by guiding the last mile of their customers’ journey to checkout.
- Programmatically create highly individualized web and email content through a robust library of banner styles, SEO meta tags and HTML blocks in the Content Personalization module. This module is particularly advantageous for personalizing home pages with images and attention-grabbing taglines that are attuned to the tastes and personality of individual shoppers.
- Bring back customers through hyper-personalized behavioral emails that are triggered by browsing history, cart abandonment or inventory changes. Email content is personalized in real-time at the open time – ensuring delivery of most relevant content based on all the customer’s interactions so far. By leveraging this capability, brands and retailers not only re-target their shoppers, but also more effectively upsell to them based on their recent purchases.
“In today’s need-it-now-world, shoppers quickly bounce from site to site if the products immediately displayed don’t appeal to their individual tastes and desires challenging retailers to either personalize,” said Amede Hungerford, Chief Marketing Officer at Reflektion. “Built from the ground up using the latest artificial intelligence and machine learning algorithms married with big data, the Reflektion Customer Engagement Platform makes hyper-personalization accessible for every online brand and retailer giving them the power to turn clicks into conversions.”