Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced results of Audience Building and Audience Engagement initiatives specific to brand awareness and free-to-paid subscription conversions unique to a premium consumer mobile application portfolio of more than 10 million consumers worldwide.
Phunware Knowledge Graph and Data Exchange Yield Strong Results for Ten Million User Mobile Application Portfolie
Phunware is known for its Multiscreen-as-a-Service (MaaS) platform because it helps the world’s leading brands leverage native mobile applications to better engage, manage and monetize their customers. Within MaaS, Phunware Audiences leverages both our Knowledge Graph and Data Exchange to help brands more easily drive awareness through data-enriched media initiatives that not only grow their brand and mobile user base, but also better engage and monetize their existing customers.
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“Phunware’s Data Ontology is the core to a powerful, modern data platform that provides real-time intelligence for brands, marketers and media buyers to better understand their mobile app users, to more effectively engage and acquire new customers and to better create more compelling user experiences and journeys on a one-to-one basis,” said Luan Dang, CTO and Co-Founder of Phunware. “We are extremely proud to share results like this that highlight just how effective we are at building highly-targeted mobile audiences, delivering optimized indoor-outdoor marketing in real-time and measuring both media and advertising effectiveness at scale globally with full transparency and auditability.”
The comprehensive, three-month initiative led by Phunware sought to increase mobile app downloads for the brand while simultaneously improving their user retention, maximizing their mobile ad spend and audit efficacy and boosting their App Store rankings. Key results included:
- 101% increase in App Store views
- 25% increase in App Store conversions
- 5.3% increase in downloads
- 3% increase in daily customer retention in month one
- 4% increase in daily customer retention in month two
- 9% increase in daily customer retention in month three
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