Punchh, the leading provider of digital marketing solutions for brick and mortar retailers, announced it has been recognized by Gartner, Inc. in the July 2019 Magic Quadrant for Mobile Marketing Platforms. Punchh was one of 18 vendors evaluated in the report, and one of three new entrants that were added to the Magic Quadrant this year.
“We believe it’s rare for a retail-focused company to break into a Magic Quadrant and feel this is further proof of Punchh’s unique ability to leverage machine learning and AI to personalize customer journeys and maximize lifetime value online and offline,” said Shyam Rao, CEO of Punchh. “Building data-driven customer relationships is critical in today’s highly-competitive retail climate, and we’re very proud of our ability to do that in a scalable manner for physical retailers all over the world.”
As Gartner states in their report: “Mobile marketing platform vendors are addressing the rapid uptick in mobile engagement demands through dynamic, near-real-time mobile capabilities. Mobile behavioral data from mobile search, social media interactions and past-purchase history insights power their solutions.”
Gartner continues: “Improving customer experience, driving revenue growth, and improving their ability to engage with customers and prospects in real time were among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support and integration.”
To qualify for inclusion in the 2019 Magic Quadrant for Mobile Marketing Platforms, Gartner focused on vendors that offer the most relevant and compelling mobile marketing solutions, and evaluated them against the following criteria:
- Advanced capabilities
- Market presence & momentum
- Product criteria
- Ability to execute
- Completeness of vision
The Punchh Marketing Cloud makes it easy for retailers to analyze customer behavior, generate purchasing insights, and develop sophisticated marketing automation for campaigns and promotions. It is trusted by more than 170 global enterprise brands including Pizza Hut, Del Taco, TGIF UK and Denny’s. While Punchh first rose to prominence with restaurants, the company has imminent plans to expand its solutions to other verticals such as convenience stores and other physical retail.
Punchh is constantly pushing the boundaries of how physical retailers can leverage emerging tech, as evidenced by two new product launches during the second quarter of this year. The first, Deep Sentiment, allows brands to instantly analyze and extract insights from customer reviews using Punchh’s natural language processing engine built with industry-leading deep learning and artificial intelligence. The second, Predictive Customer Lifetime Value, serves as a brand’s virtual data scientist by using a state-of-the-art machine learning model to calculate the lifetime value of an individual based on projected estimates of the customer’s monetary worth to the business over time.
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