Tapjoy, a leading mobile advertising and app monetization company, announced the launch of industry-first Multi-Reward Engagements for Cost-Per-Engagement (CPE) offers. Multi-Reward Engagements allow users to earn multiple rewards within the one CPE offer delivering a better experience for users and providing app advertisers with an innovative way to increase deeper funnel engagements. The new ad unit has also proven to drive higher average RPU for app publishers.
“Tapjoy has always been a steadfast proponent of the value exchange model,” said Sarah Chafer, EVP Global Ad Sales at Tapjoy. “We believe that this model is most effective when the user experience comes first. With the release of Multi-Reward Engagements, we’re seeing fewer customer support requests, higher completion of CPE offers, and higher revenue for developers, which correlates to higher engagement. High user engagement benefits the entire mobile ecosystem players, advertisers, and developers alike.”
Tapjoy’s CPE product allows users to download new apps and complete in-app objectives such as attaining a certain level in a game or completing a specific action in return for rewards in the host app. While app marketers prefer to reward users for actions that take them deep into the app, offers that require users to proceed too far into an app tend to see a higher drop off rate due to the increased friction.
The addition of Multi-Reward Engagements for CPE aims to reduce this drop off by rewarding users at various points along their journey thus creating more earning opportunities for users and a higher likelihood to complete the highest value offer. Meanwhile, they improve retention in the host app, as users have more currency to spend. Overall, the experience offers users the option to earn rewards at their own pace, with reliable visibility at every step along the way.
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“CPE is one of our most effective and high performing ad units when it comes to ROAS so we’re delighted to see continued investment in the product,” said Magda Z, Senior UA Manager, Huuuge Games “Not only is this experience better for the user because they get more rewards, we managed to increase scale by 81% and exceed our ROAS goal by 2X with Tapjoy Multi-Reward Engagements. This development to CPE allows us to scale our UA campaigns while reducing the number of live offers we have to manage day-to-day.” Read the full case study here.
From a developers’ perspective, one host app saw a 70% increase in RPU when comparing traditional CPE to those using Multi-Reward Engagements.
This update also comes with the addition of a visual progress bar to help users understand where they are in the conversion process. The new progress bar helps keep users engaged before their eligibility to complete the offer expires and enables them to pick up where they left off with ease. These updates have also resulted in an 80% reduction in customer support requests showing a positive impact on the user experience.
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Multi-Reward Engagements are currently integrated with Mobile Measurement Partners Adjust, AppsFlyer, Singular and Kochava, with others being added shortly.
“Tapjoy’s new Multi-Reward offers are a seamless way to reward users for their engagement in-app,” said Ben Roodman, Senior Director of Partner Development at AppsFlyer. “AppsFlyer is proud to participate in this initiative by providing independent, unbiased measurement in order to ensure that all events are properly attributed.”
The offers are also fully supported by Tapjoy’s customer support team. Users are able to submit specific customer support tickets for each level or event in a Multi-Reward offer.
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