This Tool Examines User Behavior to Make High-Quality Predictions for Facebook Ad Campaigns
Webpals Mobile, an arm of the leading digital performance marketing company Webpals Group announced its new AI-powered depositor type segmentation tool for its campaign management platform, Rampix.
“We are delighted to introduce our latest feature for enhanced campaign management,” said Inbal Lavi, CEO of Webpals Group. “The ability to segment users by depositor type offers our customers and partners around the world a unique capability to assess user potential and plan campaigns accordingly, going beyond typical mobile app marketing.”
Driven by Webpals Mobile’s mission to help mobile apps grow, the tool will offer unparalleled insights into campaign performance. Breaking down users’ potential as depositors, the tool forecasts the performance of different ad sets by determining deposit distribution percentages for each type of depositor.
The four types of depositors include:
- Non-Depositors – users that didn’t make any deposits
- One-Time Depositors – users that made a deposit only once
- High-Quality Users – frequent depositors and/or those who made significant deposits
- Normal Depositors – first-time depositors that don’t fall into the One-Time Depositors or the High-Quality Users category
Geared towards Facebook campaigns specifically, this enhancement examines user behavior after only two weeks from the initial install, making predictions three months ahead to drive the highest quality campaign performance. The unique segmentation will allow companies to focus on customers who are most likely to take in-app actions, maximizing their campaign potential.