Streamlined RFP Process Enables Adweek to Connect Faster and at Scale for Impactful and Creative Premium Partnerships
BrandVerge, the platform that optimizes premium content discovery, announced a partnership with Adweek, the leading source of news and insight essential to the advertising and marketing industries. BrandVerge’s platform provides Adweek and its advertisers with a premier destination to discover, sell and create premium media programs.
Benefit to Advertisers
Adweek selected the BrandVerge platform because it removes the hurdles of the traditional media RFP-process, radically simplifying day-to-day tasks for advertisers, and eliminates the need for manual requests for proposals. BrandVerge transforms the premium content discovery experience by arming advertisers with on-demand access, expediting proposal-to-campaign time by three weeks, a reported 60% faster than previous efforts.*
“BrandVerge has completely streamlined the RFP process for premium advertising partners,” said Mehmet Zenginler, Vice President of Sales and Operations, Adweek. “We’re looking forward to being able to promote our sponsorable opportunities quickly and at scale on the BrandVerge platform. We’re excited to put out custom-branded content, share our programs and events, as well as reach additional advertisers through BrandVerge’s sophisticated offering.”
“We’re delighted to be working with Adweek helping them connect to advertisers faster, and craft new and impactful partnerships,” said Lynn Browne, co-founder of BrandVerge. “Enabling the direct connection between Adweek and its media buyers will save months of research and planning, and foster creative collaboration focused purely on delivering premium breakthrough campaigns.”