New Mashgin Self-Checkout Gets Fans Back to the Game Faster
Aramark, a global leader in food, facilities management and uniforms, has expanded its use of artificial intelligence (AI) in Major League Baseball stadiums where the company operates, through a partnership with Mashgin, a Palo-Alto, CA-based technology company, which creates express self-checkout kiosks that use computer vision to scan multiple items without barcodes at once, reducing the time consumers spend waiting in retail checkout lines.
“We can offer even more convenient and personalized consumer experiences with new digital technology that is powered by artificial intelligence”
With Aramark’s commitment to engage fans and innovate their food and beverage experience with state-of-the-art technology, the company has deployed Mashgin units across its ballpark portfolio, as part of a new Walk Thru Bru grab-and-go beverage market concept.
Fans are able to place the items they wish to purchase on the Mashgin unit, where they are scanned simultaneously for quick payment — significantly increasing speed of service and allowing fans to get back to the action on the field.
Early season results have been encouraging. Compared to traditional portable beer concessions, Walk Thru Bru with Mashgin Express Self-Checkout has achieved up to 40 percent faster transaction time and up to 25 percent increase in sales.
“We can offer even more convenient and personalized consumer experiences with new digital technology that is powered by artificial intelligence,” said Mike Giresi, Aramark’s senior vice president and chief digital information officer. “Every application we build, based on AI, feeds data back into itself and provides us insights to be smarter not only about our operations, but also the needs and preferences of our clients and consumers. Mashgin technology continually learns food and beverage items and their prices offered at various locations, so a consumer can quickly pay and get on their way.”