Sales enablement technology provider doubles employee count, revenue and partnerships
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces significant company growth in 2019, additions to its newly formed Advisory Board and plans for additional expansion in 2020.
In 2019, Mediafly made its second acquisition in company history by acquiring UK-based sales enablement pioneer, iPresent. With iPresent’s capabilities, Mediafly increased its addressable market to meet the needs of companies of any size while also expanding its global footprint. In addition to the acquisition, Mediafly announced several product updates, including a brand new platform interface and Mediafly Workspaces, Story Mapper and Tool Builder, allowing users to customize in-app experiences on their own, without incremental coding resources, including custom ROI calculators. Earlier this month, Mediafly introduced Mediafly Insights, its next generation content usage reporting and analytics capabilities. Mediafly also announced its partnership with Mindtickle and Lessonly to introduce Mediafly Readiness, providing users with one central location for real-time contextual online sales training and coaching.
This year, Mediafly doubled its employee count, revenue and partnerships, and tripled its customer base, surpassing 125,000 active users on the platform. The continued growth led to the company’s sixth consecutive appearance on the Inc. 5000 List of America’s Fastest-Growing Private Companies.
“In 2019 we worked on piecing together the building blocks for Mediafly’s significant growth. For us, this means evaluating and assessing where our strengths and weaknesses lie to improve our teams across the organization while ensuring we’re not only meeting but exceeding the demands of our customers,” said Carson Conant, CEO and founder, Mediafly. “This year we’ve seen our revenue double quarter over quarter, and our teams are performing at an all-time high. I’ve never been more excited about the future of Mediafly than I am right now. 2020 is the year we bring sales enablement to the masses.”
Mediafly also appointed three new additions to its Advisory Board, including Jason Lovelace, Chief Sales Officer at SPINS, Latane Conant, Chief Marketing Officer at 6sense, and Sanjay Kini, Chief Customer Officer at 6sense. Each member will provide valuable guidance and insights in growing Mediafly’s sales, marketing, customer success and teams.
Jason Lovelace, Chief Sales Officer, SPINS, will provide his veteran sales experience to Mediafly by working directly with the company’s sales teams. Previously, Lovelace served in a variety of executive roles during his 18-year tenure at CareerBuilder, including President of Enterprise Sales, President of CareerBuilder Healthcare and VP of Corporate Marketing. As CMO of 6sense, Latane Conant empowers marketing leaders at companies like Aprimo and Impartner with effective ABM technology, predictive insights and thought leadership to help ensure marketing programs result in deals, not just leads. Prior to 6sense, she was CMO at Appirio. Kini brings 20+ years of experience previously working for Responsys/Oracle, Intellibank and more, building customer rosters and leading solutions consulting teams. Now as the CCO of 6sense, Kini leads the customer success team in ensuring customers achieve their business objectives.
“Mediafly is taking the necessary steps to accelerate its business while ensuring each customer has the level of support they need, regardless of where they are on their sales enablement journey,” said Jason Lovelace, Chief Sales Officer, SPINS. “While other companies in the space seem to be convinced sales enablement is a complex and high risk commitment best suited for enterprise, Mediafly uniquely understands the opportunity to make enterprise-grade sales enablement easy and accessible to every company — regardless of revenue or employee count. Under the strategic direction of Mediafly’s executive leadership team, the limits to what this team can achieve simply do not exist.”
While rapid growth sometimes comes at the cost of culture, Mediafly received recognition from Crain’s Chicago as a Best Place to Work in 2019 for the second consecutive year. According to a 2019 Mediafly employee survey, 98% of respondents agree Mediafly is a great place to work and 96% of respondents have strong relationships with their colleagues. Transparency and purpose also ranked high in the survey, with more than 94% of employees understanding the strategic direction of Mediafly and their team’s role in the company’s strategic direction.