Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that digital-first brands enjoy in managing and deploying dynamic, personalized, and digitally-driven offers online into the brick and mortar space – at scale – for the very first time.
Mobivity is proud to launch the new personalized Offers and Promotions platform with Subway restaurants, the largest restaurant chain in the world by restaurant count. Likely the largest deployment of its kind across the restaurant industry, the large scale solution marks the shift to a true omnichannel offer management solution that will track marketing effectiveness across interactions in every phase of the customer journey; from interactive channels like in-app purchases, email, and SMS promotions, to printed offers like Receipt and free-standing insert promotions.
“We have been proud partners with Subway® for nearly five years and are honored to continue the growth of our work with one of the world’s most well-known brands,” said Dennis Becker, Mobivity Chairman and CEO. “The launch of our Offers and Promotions platform into Subway’s technology and marketing system is a testament to Subway’s belief in our ability to help them drive guest frequency and spend in a measurable and data-driven way, and their commitment to elevating the guest experience across the physical-digital divide.”
Mobivity’s Recurrency platform is currently deployed to more than 30,000 Subway locations worldwide including the United States, with global expansion led by Canada, the United Kingdom and Ireland. Subway currently uses the Recurrency platform to send personalized mobile messaging campaigns to customers, print targeted offers and promotions on guest receipts, and capture and analyze basket-level point-of-sale data to measure the effect each marketing campaign has on their guest frequency and spend. Mobivity’s Offers and Promotions platform was launched into Subway restaurants in early October, providing an attributable closed-loop marketing offer management solution.
“Subway guests want a modern digital experience that engages them how and when they want,” said Rob Tedesco, Subway’s vice president for digital and consumer technology. “Mobivity and Subway have partnered together for the last five years to bring great offers to guests and we’re excited to continue our partnership with Recurrency.”