Following the success of Data-Driven B2B Digital Media, an offer aimed specifically at an audience of decision makers and executives, NetMedia Group, the leading B2B media group in Europe, is innovating Now with the introduction of the new data-driven offer for IT and innovation professionals in the business world.
More powerful, enhanced B2B data offering
Through its leading IT information portals (Silicon.fr and ITespresso.fr) and a specialized IT topics quote the most important challenges for companies in the areas of technology and innovation (artificial intelligence (AI), cyber security, cloud, block chain and IoT) have advertising experts now access to all types of IT profiles. They gain access to decision makers for IT equipment in small and medium-sized businesses as well as large corporations .
In a highly competitive environment where IT equipment professionals are increasingly in demand, it is becoming increasingly important for advertisers to reach their target audience with targeted 100% B2B planning on desktops and mobile devices. To this end, the NetMedia Group now provides 200 socio-professional, semantic, and behavioral criteria that have been identified using CRM and browser data .
Using DMP technology and AI development, Weborama, Europe’s leading data science group , is helping the NetMedia Group accelerate its data-driven strategy by increasing customer media reach, target reach, and advertiser returns.