NuSoft continues to expand its offerings with the addition of a Digital Marketing Strategy and Transformation Practice. The focus on the Digital Marketing Strategy and Transformation consulting practice will be:
- Leveraging over two decades of NuSoft expertise around data and AI to design and implement digital customer experiences and improved engagement for our customers.
- Helping our sales and marketing clients fuse their siloed go-to-market strategies into one cohesive, data-driven, strategy that is enabled by a comprehensive MarTech stack.
- Designing and implementing the structure and processes to ensure that marketing, sales and services can effectively and accurately track and report on investments made.
This practice will be led by Colby Renton, who according to Jason Wickman, VP of Sales and Marketing, “Comes to us with unparalleled experience in digital marketing transformation and change management consulting. These skillsets together enable her to devise and execute transformational strategies to help her global clients evolve in the digital marketplace.”
“Now, more than ever, Marketing and Sales leaders need a digital strategy that aligns marketing investments with desired business outcomes to enhance competitiveness. Our expanded capability to help organizations create a connected ‘lead to loyalty’ strategy, fills a significant growing market void,” Jason said. To keep up with our triple digit growth, NuSoft has expanded its geographic presence in the Midwest, Mid Atlantic and South-Central areas.