RetargetApp, a European AdTech company with HQ in Kyiv, won the 1st place in Vestbee’s CEE Scaleup Challenge, the biggest online contest for fast-growing startups in Central and Eastern Europe.
Known for its web app that automatically creates and optimizes online ads, RetargetApp was selected among more than 350 growing companies based in CEE region to receive a few valuable prizes that include €1 million (~$1.1 million) from Next Road Ventures VC fund, startup pass for InfoShare conference and online media package from Cision.
RetargetApp, an easier and more efficient alternative to widely used advertising tools for e-commerce, owes the success of the ads it runs to a careful analysis of Big Data on customer behavior and shopping habits. It has recently become a cross-platform application as it is now available for online stores powered by Shopify and BigCommerce. Already backed by TA Ventures and a few angel investors, RetargetApp is now raising a seed round to grow faster and apply Machine Learning in order to take ad optimization to a whole new level.
“This is super motivating for us and we would like to thank Vestbee for this amazing opportunity. When we started RetargetApp in 2015, we wanted to help online businesses run efficient ads in one click,” said Pavlo Matviienko, the CEO and founder of RetargetApp. “Being acknowledged by a jury of more than 40 industry experts really shows us that we are doing the right things on our way to becoming the ultimate AI-powered advertising solution for any online business.”