RichRelevance, the global leader in Experience Personalization, announced accelerated momentum for the company’s AI-driven personalization with over $35 billion in digital sales delivered to B2B and B2C leaders to date.
“RichRelevance is seeing incredible business momentum, capped with nearly 300% growth in AI-driven search personalization with our FIND product and our 9th consecutive year of 100% uptime over the Black Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of RichRelevance. “We’re continuing to invest heavily in pragmatic AI technology that delivers and helps keep our clients ahead of the pack.”
“RichRelevance has invested in world-class infrastructure to help companies personalize the customer experience for every individual, no matter where they are in the world,” said Kevin Duffey, VP of IT at RichRelevance. “We take pride in ensuring our customers are not affected with outages and downtimes, even at the critical holiday season.”
RichRelevance’s AI-driven personalization uniquely meets the challenges of marketing and commerce in the new Experience Economy where companies must stage relevant and memorable experiences to drive digital revenue and growth. This summer, RichRelevance introduced Xen AI™, the first self-driving AI for personalization at every point in the customer lifecycle.
Xen AI debuts the industry-first Data Science Workbench and Experience Browser to provide transparency and extensibility of personalization AI. In total, Xen AI features more than 300 strategies to help business leaders detect and respond to unlimited digital signals in real time, using a full spectrum of algorithms and multi-context AI to deliver mass personalization at scale.
Following Xen AI’s launch, 451 Research highlighted RichRelevance for putting AI at the center of personalization. The recent 451 Research profile calls out RichRelevance for its ability to:
- Gather many of those disparate data streams so that businesses can personalize experiences, online and offline, across contact channels, in real-time.
- Inject personalization features into the marketer’s process at multiple points in the stack (i.e., the marketing automation tool, or the commerce/merchandising stage).
- Wrap those features into a total solution that runs the gamut from personalizing search and browsing to creating recommendations and personalized content.
- Open the door to all kinds of experimentation and innovation on the part of marketers and brand managers.
“Bridging the gap between marketing and commerce clouds, RichRelevance is taking personalization to a wider audience by embedding it more deeply into the background of campaign orchestration and making it a default component of the martech stack,” writes 451 Research analyst Keith Dawson. ”RichRelevance’s efforts simplify the process of making those [personalized] connections at scale, and open the door to all kinds of experimentation and innovation on the part of marketers and brand managers.”