Virtua Health in New Jersey Adopts Data-Science-Driven Customer Relationship Management to Provide a Streamlined and Connected Consumer Experience
SymphonyRM, Healthcare’s Next Best Action company, announced that Virtua Health, one of New Jersey’s largest not-for-profit health systems, selected SymphonyRM’s Next Best Action platform to support its consumer engagement initiatives.
“Virtua is committed to better understanding what matters most to consumers,” said Chrisie Scott, senior vice president and chief marketing officer, Virtua Health. “By partnering with SymphonyRM and implementing their unique AI-driven CRM, we gain a holistic view of consumers in our market and the tools we need for engaging with them, personalizing communications, and even anticipating their behavior across their journey.”
With SymphonyRM, Virtua can now make data actionable across the organization to gain a deeper level of insight about its community and set up personalized marketing engagement plans to make consumers and patients aware of clinical and wellness information and programs.
“Virtua has an incredible mission to help people ‘be well, get well and stay well’ and we are thrilled to provide the innovative technology foundation to elevate Virtua’s consumer engagement strategy,” said Mike Linnert, CEO and founder, SymphonyRM. “With SymphonyRM, Virtua will provide consumers with Next Best Actions to create a seamless, personalized experience.”