“Retail Growth Machine” adds leadership to drive forward faster
Zimmerman Advertising announced today that it has appointed Alisa Ben to lead its Strategic Marketing Intelligence efforts as Senior Vice President. Omnicom’s retail powerhouse invests in top talent to bring more data science and analytics to their retail model, to help clients drive transactions at scale. The hiring follows the recent appointment of Brad Higdon to Chief Marketing Officer and continues to show Zimmerman’s commitment to growth in all forms.
Alisa has an impressive track record of identifying consumer markets and growth opportunities most recently for Universal Music Group. She has led data analytics and marketing intelligence innovation at Warner Music Group, MTV Networks, AOL, among others.
Michael Goldberg, CEO of Zimmerman said, “Data is the glue that adheres our integrated approach to driving retail growth. It defines the navigation for strategy. It defines the audience for media. It defines the triggers for content. It maps the business outcomes we seek.”
“We needed to identify someone who was smart enough to find insight in the data, but also responsible enough to apply it to help our clients make money. Alisa is an ideal blend of brain, curiosity and prize fighter,” added Jordan Zimmerman, the agency’s Founder.
“This is an incredibly exciting time for marketers, especially for retailers. My charge at Zimmerman is to turn data into a weapon and better everything as a result – the work and what happens from the work,” said Ben.
This hiring follows a string of over 75 new positions to support the growth of existing accounts like Nissan and new accounts like McDonald’s, Hair Cuttery, Lazydays and others.