New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams
SummitSync, the meeting automation platform powered by artificial intelligence, announced a partnership with Conversica, the leader in conversational AI Assistants for business, to enable their mutual customers to drive more pre-show meetings and post-event follow up with the right prospects at trade shows and conferences. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend.
With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before. For event marketers, the joint solution automates many of the time-consuming tasks associated with event execution such as pre-booking meetings at events, coordinating on-site demos with salespeople and capturing follow-up requests for information. It frees event marketers to focus on delivering an outstanding end-to-end experience.
“Conversica is an ideal partner for us because we serve a similar customer base and our combined technologies complement each other and increase the value we deliver,” said Al Torres, president and co-founder at SummitSync. “No other software solution exists today that automates meeting bookings, management and sales team follow-up in such a seamless and highly effective way.”
With the partnership’s first combined offering, event marketers will benefit from fully streamlined software automation to more efficiently find, book and manage sales meetings at events, including immediate follow-up after each meeting to ensure progress is made for all sales leads. SummitSync’s core technology automatically syncs with Salesforce, email platforms and calendars to schedule, track, and manage more meetings and provides a 3x average increase in face-to-face engagements with the right prospects during conferences and trade shows.
“By partnering with SummitSync, our customers will gain the ability to leverage real-time data for multiple conferences and trade shows they cannot access anywhere else to further establish and build more lead-engagement opportunities,” said Andrew McCraith, vice president of business and corporate development at Conversica. “We’ll enable the companies we mutually serve to better engage buyers throughout the entire customer journey by including SummitSync’s ability to dramatically boost meetings with the right prospects at events and automate the delivery of information across other platforms such as calendars, mobile texts and CRM systems.”
To date, more than 1,500 companies worldwide have employed one or more of Conversica’s AI Assistants to engage prospects and customers by initiating contact over email or SMS text, intelligently interpreting responses and crafting a tailored message to drive the next best action as well as taking appropriate action based on the outcome of the interaction. Conversica’s AI Assistants help companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying, and following up with contacts via natural, multi-channel, two-way conversations.
The new partnership combines SummitSync’s proprietary AI for identifying event attendees who are priority prospects with Conversica’s AI platform and intelligent assistants to automate qualified lead engagement including pre-event outreach and post-event follow-up. The combined solution, including the Event AI Assistant powered by Conversica, will be available for customers to trial and purchase from SummitSync starting in August 2019.