Leading Robotics Company Chooses Amsterdam for Its Continuing Internationalization Efforts
Brain Corp, a San Diego-based AI company creating transformative core technology for the robotics industry, announced the opening of its European headquarters. Located in Amsterdam, Netherlands, Brain Corp Europe will serve as a hub for operations, software development, and continuing R&D activities. In the near term, efforts will primarily focus on providing increased support to regional partners, ensuring the successful development and sell-through of BrainOS-powered robots.
BrainOS, Brain Corp’s cloud-connected commercial operating system, empowers the builders of today’s autonomous machines to lead markets by successfully producing, deploying, and supporting robots at scale. BrainOS currently powers thousands of floor care robots across numerous environments, including retail stores, malls, warehouses, and airports. The European headquarters marks the second international office location in Brain Corp’s global expansion, following the opening of a Tokyo, Japan, facility in 2017.
“We chose Amsterdam as Brain Corp’s European headquarters primarily for its central location, open business environment, prevalence of academic labs, and proven commitment to the cultivation of a robust AI and robotics ecosystem,” says Christian Cornelius-Knudsen, Senior Vice President of Global Sales and Services. “We look forward to supporting our partners in the region as we work together to bring BrainOS-powered robots into everyday environments.”
To lead Brain Corp Europe, the Company has brought on a seasoned executive, Michel Spruijt, as the region’s General Manager. As part of his new role, Spruijt will be tasked with driving sales of BrainOS-powered machines, providing partner support, and overseeing general operations throughout Europe.
“The opening of a European headquarters is a testament to the rapid growth of Brain Corp, as well as our leadership position in the fields of robotics and AI,” says Dr. Eugene Izhikevich, the Company’s Chief Executive Officer and Co-Founder. “Under Michel Spruijt’s guidance, our vision of a world where the lives of people are made safer, easier, more productive, and more fulﬁlling with the help of robots will extend into Europe.”