Moore brings more than 20 years of strategic marketing and communications expertise for technology and B2B brands
inVia Robotics, the provider of next generation warehouse automation solutions, announced the addition of Kristen Moore to its leadership team as chief marketing officer (CMO). Moore brings more than 20 years of experience, most recently serving as chief marketing officer and head of e-commerce at LifeSeasons. In this new role, she will report to CEO and co-founder Lior Elazary. Moore will partner with chief revenue officer Corwin Carson to integrate sales and marketing initiatives.
“As e-commerce demand continues to grow, businesses of all sizes will need to automate in order to compete,” said Elazary. “Kristen’s diverse background uniquely qualifies her to drive marketing strategies and programs that position us as leaders in supply chain and warehouse automation and accelerate our growth.”
Moore brings diverse strategic marketing and communications experience in technology startup companies and blue chip Fortune 50 corporations. She adds to the leadership team experience marketing combined hardware and software-as-a-service solutions, as well as a unique understanding of this market having built brands in both the e-commerce and logistics spaces. At LifeSeasons, Moore was responsible for building the brand and e-commerce business. She previously served in various leadership roles at Demand Media, FedEx, AT&T and Lucent Technologies. Moore received an MBA from Thunderbird School of Global Management and a BS from Arkansas State University.
“Now more than ever before, businesses need an economical solution to increase warehouse productivity that fits easily into their existing operations and can quickly adapt to dynamic changes in their business,” said Moore. “I am excited to help our customers discover a robotics solution that takes their operations to a new level of efficiency and keeps their business growing.”