“OnTask is different than the other 20+ products that Accusoft offers because it is targeted toward end-users rather than developers. For its continued growth and success, we need to treat it as a separate business unit,” says Steve Wilson, President of OnTask. “OnTask speaks to a different market, and needs a different strategy than we’ve used for other products in the past 28 years.”
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Wilson is the ideal candidate for this role, as his entrepreneurial spirit has helped him create change in a variety of different technology start ups. He has been a part of Accusoft since 2007, leaving briefly at the permission of the CEO to experiment with a new startup called MammaBear from 2013-2015.
With the DNA of Accusoft revolving around the enterprise customer, the high-tech products require long sales cycles, multiple demos, and sometimes custom coding to close the deal. A SaaS model, where self-service is the goal, requires a different approach.
“Breaking away from some of the processes that are required with Accusoft will allow OnTask to run as a proper SaaS platform, and allow people to have a great trial experience, and expand as they grow,” remarks Wilson.
OnTask is changing to make the process simpler for end-users who want to get up and running faster. While still offering professional services for more complex needs and integrations, OnTask is taking a new approach to giving users what they need up front and moving away from processes required by Accusoft’s other highly technical products.