Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program.
Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of customer-facing app changes since our initial soft-launch. The company now has a significant base of both organic and paid signups and is onboarding customers by deepening engagement from first login. Rapid, data-driven deployment will further strengthen conversion.”
To support new registrants Voleo has also brought on its first full-time customer activation and support manager. The primary objectives are to onboard new customers and provide them with guidance to accelerate growth. Providing direct access to a dedicated team member establishes trust and affirms the company’s commitment to best-in-class customer service.
As part of its strategy to open new acquisition channels, Voleo has initiated advertising and Voleo’s CEO is appearing as a guest speaker on podcasts that are aligned with the company’s vision this month. These podcasts extend our message to more targeted audiences in the US and are supplementing current digital marketing initiatives. Voleo will be featured on 2 Frugal Dudes, His & Her Money, APM Marketplace and This is Uncomfortable. Incremental platforms are being added to capture leads that best reflect desirable user attributes.
Earlier this month, Voleo’s CEO was in Chicago for both FinXTech and the CUNA Technology Conference. B2B pilots are being pursued with financial institutions to help them engage with their customers and members to provide those individuals with opportunities to build wealth.