Far more than simply a new feature for AdSecure users, the launch of Ad Discovery marks an entirely new way to continuously monitor all ads on web and mobile site pages for malicious threats and poor quality user experiences. For publishers and their monetization platform partners, Ad Discovery provides insight into the complete visitor journey, from the point that they arrive on your site, engagement with the ads they encounter, and finally where they go post-click.
Beyond the safeguarding of users, Ad Discovery also looks at the greater context of an ads’ placement on the page, providing brand safety and ad quality insights, and marks the first step toward broader solutions AdSecure plans for full page analysis and content classification.
AdSecure’s Technical Director Pierre Brouca remarked that “Ad Discovery can be seen as phase one of our plans to introduce a suite of new tools that allow publishers, platforms, and also brands themselves to understand how and where the ads appear on the page, and how their brand will be perceived by site visitors. When connected to other initiatives planned throughout the first half of the year, it will allow for a detailed level of content classification for all of our partners.”
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Ad Discovery is now available in beta for AdSecure clients & partners.
Threat Intelligence provides insights regarding a specific URL’s ongoing violation activity. This service will provide an aggregated risk assessment score detailing how problematic the behaviour of a particular URL will be. Threat Intelligence acts as the first line of defense against malicious activity, allowing ad operations and compliance teams to understand the danger associated with their campaigns before they have been launched.
This behavioural analysis estimates the probability and the severity of violations. The higher the risk, the more probable it is that the URL will present violations. The lower the risk, the safer it can be considered. The risk severity scale is a simple 1 to 5 — 1 being very low, with 5 presenting a very severe risk to users encountering an ad associated with the URL in question.
In addition, Threat Intelligence can be applied via local database to provide real-time analysis and blocking on programmatic bid responses, allowing RTB platforms to stop malicious activity at play within the highly chaotic programmatic supply chain.
AdSecure’s Sales Manager Bryan Taylor commented, “It’s incredibly important for platforms and publishers to be able to assess risk and stop threats coming from inside the ads they work with both before campaigns are launched and once they are active to ensure dangerous elements are identified and removed before a user can ever be put in harm’s way. At the programmatic level, this means assessing bid responses and filtering the danger in real-time, which is exactly what Threat Intelligence can do. Within as little as 15 milliseconds, malicious responses can be identified and blocked to ensure user safety and high ad quality.”
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Threat Intelligence is available now via API, and will be available within AdSecure’s user interface in March.
Permission requests within certain apps, or when looking to perform certain actions on websites can be perfectly understandable, but within the context of an advertisement, they can also annoy and frustrate visitors, leading to poor user experiences and viewer flight when left unchecked. With the addition of a series of permission requests as a new User Experience detection, AdSecure plans to let clients know when ads on their sites want to know the location of a visitor, access their camera, or even send a push notification request.
On this new detection, AdSecure Sales Manager Bryan Taylor explains “We speak with publishers and site networks who don’t want their visitors to be annoyed by these permission requests, or who don’t want push notification requests involved anywhere on their sites, and want to know when this is happening. One of the benefits of having modern browser technology powering AdSecure is that we can let our partners know when these types of requests are in play, helping them to take care of the problem and keep their visitors happy.”