See a Preview at CES Booth #12055
Clario Tech Ltd, a newly formed digital privacy and security company, announces its intent to reinvigorate the stagnant digital security industry and fight the $6 trillion cybercrime crisis*, through the development of a security software solution that seamlessly integrates human support with intuitive UX and powerful features.
The new company, headquartered in the UK, has acquired both IP and human capital from Kromtech Alliance Corp., originators of the MacKeeper performance and protection app. Clario will continue to support MacKeeper for its three million active users while finalizing the development of its product, Clario. See a short video on Clario here.
Clario will spend $30 million in 2020 to develop and market Clario with a team of 800 people including 600 on-demand tech experts, with a goal of becoming the consumer champion in the security software space. The new product will be showcased for the first time at CES 2020 in Las Vegas and a limited number of users will be able to sign up for a preview of the product at that time. A retail version is expected to ship in Q2.
“My team and I have been consulting on this effort for over a year, to meet the industry’s failure to address the cybercrime crisis,” explained CEO Alun Baker, who has more than 20 years of experience growing and transforming tech companies. “Traditional security software is far too intimidating and overwhelming to use and requires customers to understand security risks and jargon before they can even begin to use the products currently on the market. We have a radically different approach. Through a combination of engaging, intuitive UX and seamlessly integrated 24/7 human assistance, we will quickly serve notice to the security software space that people deserve better.”
Clario will initially be focused on meeting the needs of Apple customers through apps designed for both MacOS and iOS. It plans to later support other platforms including Windows and Android.
With the completion of the acquisition of assets, Kromtech will be wound down as an operating entity. This will accelerate the transformation of MacKeeper, which has been criticized for its past use of third-party affiliates, who engaged in aggressive sales techniques to promote the sale of the software.
As part of Clario, MacKeeper has eliminated these techniques and also has now been AppEsteem certified – the gold standard for app quality and reliability – something that none of the leading brands in the market have achieved. AppEsteem’s Certification process requires companies to undergo a rigorous and demanding review that entails detailed substantive analyses for both consumer-protection criteria and multiple levels of a technical review.