It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship
Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The ...
George Stella 18 Nov 2019 188 Views
Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The ...
AIT News Desk 31 Oct 2019 761 Views
Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the ...
Charmagne Jacobs 09 Oct 2019 296 Views
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G ...
Sudipto Ghosh 26 Sep 2019 429 Views
In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To ...
Gary Ellis 09 Aug 2019 653 Views
Consumer data is ubiquitous in advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they ...