It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship
Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The ...
Comperemedia Releases 2020 Omnichannel Marketing Trends
Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the ...
How the Industry Is Changing the Definition (And Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G ...
Immuta Announces New Features to Strengthen Automated Data Governance
In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To ...
Fraud Evasion Must Start with Data Sources
Consumer data is ubiquitous in advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they ...