Major shift to apps and earlier shopping behavior drive increases in mobile volume and eCPM PubMatic, Premium digital technology, company released the findings of its Quarterly Mobile Index (QMI), highlighting ...

Sourcepoint Can Capture Consumer Privacy Preferences Within Connected TV Environments, as Part of Its ‘Consent Everywhere’ Commitment Sourcepoint, the compliance platform for the digital advertising ecosystem, has launched its OTT ...

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, ...