Mintegral, Mobvista’s programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group Mobvista Inc., ...
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics ...
With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital ...
David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together at IAB The Interactive Advertising Bureau ...
Know My Role in the Tech Hi Kumar, tell us about the major milestones in your career as an adtech professional? I was a part of the digital advertising industry ...
Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has ...
With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform ...
Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical areas that we oversee from a Product ...
Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out ...
The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the ...
