Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, “System and methods for ...
New Programmatic Report Shows Trader Opinions and Challenges, Coincides with National Programmatic Advertising Day Adelphic, a Viant® subscription-based self-service platform for cross-channel programmatic advertising, announced the release of “Programmatic Advertising ...
Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic ...
Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year ...
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G ...
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling ...
Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, ...
The biggest challenge for Blockchain is a significant hype around technology. We have all seen the Bitcoin craze and many people rushed into Blockchain to find a solution for many ...
Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some ...
Programmatic advertising is fast. That was the whole point, after all. With the Internet boom of the late 90s, marketers saw an opportunity. There were suddenly thousands upon thousands of ...
