According to Winterberry Group’s Analysis, the Capabilities of BlueVenn’s CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers
The report, “Customer Data Platform benchmark,” analyzes the core and adjacent capabilities of CDPs, as well as providing clarification as to what CDPs should have and how they best deliver value to marketers.
“Our goal is to enable an organization to fully utilize all their available customer data with marketer-controlled data management tools, then use it to power campaigns by embedding tools for insight, segmentation and cross-channel marketing automation,” said Steve Klin, CEO of BlueVenn. “This recognition of the depth of BlueVenn’s capabilities by Winterberry Group is gratifying, and the report also provides an insightful viewpoint of the CDP market that I hope will help marketers and business leaders to understand its challenges better.”
“The capabilities of BlueVenn’s CDP exceed industry benchmarks in delivering an end-to-end solution to the long-existing challenge of creating a persistent, universal customer profile, and the ability to activate the data into targeted, cross-channel marketing campaigns,” said Michael Harrison, managing partner at Winterberry Group. “In addition to the benchmarking of BlueVenn’s CDP, the report provides answers to marketers’ many questions about CDPs.”
The BlueVenn and Winterberry Group report gives clarity on the CDP market by outlining:
- The core capabilities of all true CDPs
- CDP trends and market dynamics
- Adjacent/alternative solutions and how they compare to CDPs