NEON ID is a patented, interactive 16-color system designed to lay over Internet functions, launching in Spring 2019. Each color will represent the human nuance of people, providing valuable, in-depth superdata and users will be paid in real-time, whenever their personal color data is targeted. A decentralized demand-side platform will allow for advertisers and publishers to participate in a consensual exchange of data, while receiving better analytical data about their consumers while engaging on the blockchain.
NEON’s main goals are to help people better understand their human vibe versus the vibe of others, creating a new connection online, to provide a source of basic income for users through the monetization of their personal data, which they will own and profit from, and to make blockchain currency easier to understand for the average person, so anyone can actually use it in real life, just as they would a debit card.
Founder and CEO Gillian Delaunay worked closely with a team of psychologists, who used a scientifically validated psychological assessment, to measure the big five personality traits. By looking at common human nuances, habits and desires, they created a series of short questions, designed to help users identify their ‘color fingerprint.’ A user’s color fingerprint acts as a token that is worth money, with the option to consent to sell it, or not. Blockchain technologies keep user data secure yet transparent.
Each unique color fingerprint allows users to search results that are complimentary to or opposite to, their own color personality. The 16 colors range the full color spectrum including reds, yellows, purples, greens, blues and even fuschia and magenta. Users can see what is ‘vibing’ nearby, find restaurants, reviews, vacations and activities. The interactive color system offers more value and options to both users and marketers, an additive to what is simply curated based off their past click history or SEO leaders.
The system will live on the Ethereum blockchain, interfaced with ERC-20 based tokens with NEON exchange Smart Contract. NEON Exchange Smart Contract will facilitate the transactions between the users and advertisers. NEON will also offer a retail portal for major brands to engage with consumers using their NEON tokens, offering major brands an entry with cryptocurrency retail.
“No matter what side of the equation you are on, NEON is designed with a win-win ecosystem as the priority,” explains Gillian. “NEON empowers users with ownership of their data, while offering publishers and advertisers better analytics and the right to brag that they are doing the right thing, with personal data, by actually paying the users for their engagement.”
NEON ID will include a desktop platform and mobile app. SUPERTEAM, a team of expert software engineers working for companies such as Tesla, Google, and Apple, were brought on board for this project. Terence Pae, CTO of SUPERTEAM, explains that, “NEON will allow brands and advertisers to connect with their customers in a new enlightening way. The advertising industry has relied heavily on data, by introducing new dimension of metrics involving human personalities, it will open up new creative ways to engage with customers.”
Additionally, through a subscription service, NEON will offer businesses the ‘NEON Report’ which will provide exceptional humanized analytics, enabling advertisers, marketers and publishers to accurately target their consumers with direct and precise, engagement options.