F.N.B. Corporation, parent company of First National Bank, announced the expansion of its data science team to further support the Company’s financial growth and execution of its Clicks-to-Bricks strategy. Relying on artificial intelligence, quantitative modeling and analytics, FNB’s Clicks-to-Bricks strategy is designed to streamline the customer experience through the digital integration of the Bank’s mobile, online and in-branch banking channels.
Adrianne Bernini joins FNB as Director of Data Science. Managing a team of data scientists and quantitative modeling analysts, she is responsible for supporting internal departments such as marketing, credit and risk management through analytical problem solving and the implementation of statistical models to identify new insights and opportunities. She also oversees the performance of strategic decision systems and development and maintenance of FNB’s regulatory and forecasting models.
Bernini recently served as the Director of Marketing Analytics for Dick’s Sporting Goods. A Pittsburgh native, she received her Master of Arts degree in Applied Statistics from the University of Pittsburgh and Bachelor of Science in Industrial Mathematics degree from Clarion University.
Working in collaboration with Bernini, Kaveena Bajjuri, Director of Data Governance, is responsible for building out FNB’s data management capabilities by providing the necessary information infrastructure and safeguards to support the Company’s digital growth.
Moving beyond a traditional, transactional-oriented banking approach, FNB continues to prioritize investments in data management, analysis and modeling; machine learning and artificial intelligence technology; and the development of an omni-channel banking network to redefine the customer banking relationship. Through the transformation of data, FNB can better serve it customers by providing actionable, personalized insights, consultation and solutions that result in smarter financial decisions, healthier money habits and a seamless banking experience.