The world’s leading Wi-Fi industry media and advisory organisation Wi-Fi NOW is teaming up with St. Petersburg, Florida-based Wi-Fi analytics experts GoZone WiFi to promote the adoption of world-class Wi-Fi analytics everywhere. The responsible use of data gleaned from venue Wi-Fi services is an increasingly important source of insight into consumer behaviour. GoZone WiFi becomes Wi-Fi NOW’s official Wi-Fi analytics partner for 2020.
“There are precious few companies who offer the right tools and really know how to extract value from Wi-Fi analytics, and we believe GoZone WiFi (GoZone) represents this industry’s most comprehensive vendor-independent option right now. As Wi-Fi begins to conquer more territory with Wi-Fi 6 and new 6 GHz bands, the value of Wi-Fi analytics as a source of marketing data will increase,” says Claus Hetting, CEO & Chairman of Wi-Fi NOW.
In addition to Wi-Fi analytics, GoZone delivers guest intelligence, advertising, and marketing automation as a part of their solution package. As a flagship example of the service, GoZone recently announced deployment of its analytics platform at the newly opened American Dream Megamall in New Jersey together with partner Safari Event Services.
GoZone provides intelligent Wi-Fi analytics to practically any type of public or semi-public venue with a Wi-Fi service, including schools and campuses, cities, shops, restaurants, hotels, and more. One strength of the solution is that it can be adapted and customized to fit the specific needs of venue owners and operators, the company says.
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“Our partnership with Wi-Fi NOW is exciting because it signifies our continued commitment to leading the Wi-Fi analytics industry by bringing venues the data and engagement solutions they’re looking for,” says Todd Myers, GoZone CEO. GoZone offers features including presence analytics, advanced captive portals, access controls, digital advertising, automated marketing campaigns, social media engagement, and much more
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