Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation.
“The growth of digital has changed the way brands need to connect with their customers,” said Jude McColgan, Localytics’ CEO. “Consumers want more meaningfulness and personalization in their interactions with brands, but achieving that is hard for brands because the martech supply chain is crowded and complex. We took a step back in 2018 and focused on how to help brands solve this problem by adding more intelligence into our widely used platform. We will continue to focus on intelligence and personalization in 2019, but so far the results of our efforts are positive as we see more and more customers delivering more personalization in their digital experiences.”
Fueled by the company’s ability to increase customers’ monthly active users (MAU), retention rates and push opt-in rates, Localytics enabled customers to achieve the following in 2018:
- Core clients grow MAUs by 22%
- Dramatic increase in use of personalization at 74% with sends using profile data
- 55% increase in the use of Profile and Behavioral data combined to personalize
In addition, Localytics expanded its senior leadership team in 2018 with key executive hires that include:
- Stephen Mello, vice president of Product and Strategy
- Marty Siewert, Chief Revenue Officer
- Matt Katz, vice president of Customer Success
- Board: Tom Erickson, former CEO and founding director of Acquia
In 2019, Localytics will continue employee expansion across all areas of the company, with open positions in Engineering, Sales, Marketing, Operations and Customer Success.
“The term personalization is not new to the marketing technology world, where marketers constantly work to customize offerings for customers at the right time through the right channel. As we look ahead into 2019, Localytics is taking the company’s platform to the next level with the digital intelligence layer giving marketers the deepest insight into a customer’s preferences and behaviors,” said Stephen Mello, vice president of Product and Strategy, Localytics.
In 2018, Localytics’ launched the company’s new campaign builder, Workflows, which enables marketers to create personalized, multi-step campaigns that are triggered by user behavior inside or outside of their app and adapt based on how users interact with each message. Workflows also exchanges data with the rest of an enterprise marketing tech stack, including Salesforce Marketing Cloud, to ensure that marketing campaigns across mobile and digital have the right context from mobile to drive real ROI. This year, Localytics will continue to build out its Workflows capability to add more personalization and intelligence for brands to better engage with their customers.
Localytics was also recognized for its technology leadership by Gartner in its 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner’s Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute.