Tots to Adults Encourages Partners, Collaborators and Clients to Embrace Self-Imposed Guidelines for Business
Tots to Adults (TTA), an established talent management for children up to 18-years-old, revealed a set of self-imposed guidelines it will use for any business related to its child/teen talents. Specifically, in marketing and editorial productions in which their talents are featured/ photographed. The “Code of Ethics” includes common-sense rules it hopes all partners and clients will adopt as well.
“While our job is to represent and promote our talents, it’s also incumbent on us to assure they work in a safe and healthy environment,” said Anna Estrada, President of Tots To Adults. “While the industry as a whole has done a good job self-policing, we thought devising our own guidelines, and sharing them with our clients, is a good way to influence the way we all do business. These are straight forward rules we can all embrace.”
Among the guidelines it is adopting:
— Tots To Adults talent will not appear in any campaign/photography/ message that is offensive, distasteful, cruel, inflammatory, misleading, spiteful, and/ or embarrassing.
— A representative and/ or parental guardian should be on set at all times. Tots-To-Adults clients will never be left unattended.
— Photographers should be insured, have industry credentials, references and verified body of work. Photographer should furnish a portfolio of samples no more than 24 hours before shoot for approval.
— All photo shoots should be done in an established studio/ and or a verifiable location.
— Stylists and groomers should be booked from an established agency that has been insured. They should have a portfolio of work and submit ideas/ choices before going on set. An adult will be with the model at all times during wardrobe changes.
— Wardrobe/ grooming for models under 18 should be age appropriate.
— Tots-To-Adults should be furnished with a call sheet listing everyone on set within 24 hours of shoot start.
— Music played on set must be age appropriate.
— There cannot be any drugs or alcohol on set.
— Any activity/ scene/ action asked of Tots To Adults’ models during production must be age appropriate and mutually agreed upon.
— There can be no inappropriate content, photography or behavior exposed to Tots To Adults models on set.
— No B roll/ social media photography is allowed on set without approval.
— All photography must align with scope of work negotiated beforehand. Any changes to direction/ tone/ spirit of campaign should be approved before images are taken.
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“Working with anyone under 18-years-old requires a greater sensitivity, which is something Tots To Adults is known for in our industry,” said Estrada. “We are very proud of our body of work, our repertoire of talents and the respected brands we work with, and we want to continue that emphasis on quality and our reputation for being a safe, warm and talent and client-friendly company.”
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