As automotive tracks, clubs, and schools across North America publish their schedules for the 2020 season, thousands of drivers are heading to Track Rabbit to sign up. Only in its third year, the registration system has become a primary platform for these events, and now that it has renewed its contract with every client from last season—as well as signed on a bevy of new ones—Track Rabbit projects it will only increase its presence in the auto/motor industry.
It is in response to this tremendous growth that led to the decision to expand their Account Management Team earlier this week. Beyond increasing its workforce, Track Rabbit also surpassed a financial benchmark by processing millions of dollars through its system; a testament to the record-breaking attendance and numerous sold-out events held by its clients; a pattern that is already repeating itself in this new season. The source of this rapidly-increasing success derives from what sets Track Rabbit apart from other platforms.
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Track Rabbit goes beyond the standard; as an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem, the company is backed by a team of 100 marketing experts who have a systematic approach in how they target new audiences, and work to promote and meet the goals of their clients.
Additionally, Track Rabbit accommodates all types of events with their customizable white label sites. With its advanced technology—powered by Angular and .NET Core clients have access to a platform that can be customized to quickly meet their needs, all at no cost. Organizations only pay a percentage per transaction. This allows many clients to save 40% on processing fees, and amounted to $20K in savings per year for one track alone. The culmination of Track Rabbit’s qualities does not go unnoticed by its clients or its users.
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“The Milwaukee Region is always looking for ways to reach new members and improve the experience for existing members,” said Bethany Porter, SCCA’s Milwaukee Region Registrar. “Track Rabbit has already given us greater flexibility, lower costs, and links to a broader enthusiast base. The service is second to none and the spirit of cooperation on all levels has energized our core members. Track Rabbit has risen to every challenge we’ve presented them, making the transition appear seamless to our participants, who have responded in an overwhelmingly positive way to the change.”