Start-up offers an agricultural mapping tool that monitors crops and projects future harvests
One of the best-known agribusiness technology companies, Agronow is spearheading a new revolution: Agriculture 5.0, through which it will be possible to monitor crops by using artificial intelligence, making it possible for all sectors involved in agribusiness – banks, tradings, lenders and insurers – to receive alerts, information, analyses and projections that are fundamental for remotely strategic decision making.
“Agronow is developing a technology that uses neural networks to determine what a crop is without having a manual input. This will allow the company to make correct estimates not only about yields, but also about the total agricultural production of a region or country. So we will be able to deliver completely new market intelligence with a detailed vision of how to expand the agricultural frontier and of changes in weekly production,” said the CEO of the company, Rafael Coelho.
Capable of monitoring any rural property anywhere in the world by using satellite imagery, Agronow places all of the information on a farm’s productivity onto a unique platform, with climate and marketing information, harvest alerts, drops in production, product quality and other variables of interest, and it also projects future harvests with a high degree of certainty.
Coelho explained that Agronow’s analysis allow the most productive areas with the greatest business potential to be identified. “Companies will be able to decrease risks and to have more knowledge about areas that are unknown or that do not have good information. Not having reliable information causes them to adjust prices in order to mitigate their product risk. With the use of our platform, over the long term it is expected that there will be a reduction in the products and services prices – such as lending and insurance – allowing a better cost structure for rural producers and, consequently, improved food production.”