Apt2B partners with Brand Networks; doubles monthly purchase volume
Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media Services and proprietary technology, Apt2B was able to dramatically increase sales attributed to Facebook and Instagram, gaining a competitive advantage in the crowded ecommerce landscape.
Apt2B was faced with two major challenges that prevented them from growing their business through social advertising: increasing cost-per-click (CPC) for qualified prospects and decreasing return on advertising spend (ROAS). Social advertising, as a channel, had become hard to scale.
To reverse this trajectory, Brand Networks conducted a proprietary review called a Brand Networks Marketing DNA Audit to better understand Apt2B’s current approach to social, identified key areas of improvement, and developed an advanced prospecting strategy across Facebook and Instagram. The two-month campaign Brand Networks designed and executed helped Apt2B double its monthly purchase volume and triple its monthly site traffic when compared to benchmarks established in the first half of 2018—improving CPC and ROAS by 64 percent and 18 percent, respectively.
“We’re constantly seeking ways to differentiate ourselves through digital advertising, especially as popular social platforms like Facebook become crowded with e-commerce brands,” said Mat Herman, Co-founder and President of Apt2B. “As our Facebook Marketing Partner, Brand Networks provides our team with peace of mind knowing that we’re creating differentiation with a powerful strategy, flawless execution, and first-class data analysis that helps us maximize our efforts where they matter most.”
Apt2B’s campaign leveraged lookalike audiences created from first-party data and retargeting techniques to convert prospects. Additionally, the campaign used various ad types, including Instagram stories ads, static link ads, carousel ads, and dynamic ads. Optimize Now and Open Signals, Brand Networks’ proprietary automation technologies, augmented Facebook’s native advertising tools to help monitor, manage, and optimize the media.
“There’s a ton of untapped potential for mid-market brands like Apt2B in social advertising, but platforms like Facebook and Instagram can be tricky to navigate,” said Dave Fall, CEO of Brand Networks. “At a time of much uncertainty in the advertising landscape, brands of all sizes need a guide. With years of expertise from working with top retailers, Brand Networks is thrilled to be able to help Apt2B master the social advertising realm, and see a true, immediate impact on its business.”