CGTrader Arsenal Combines Volume 3D Modeling with Optimized Workflows and AR Functionality, Paving the Way for Increased AR Adoption in Online Retail
CGTrader, the world’s largest source for licensable 3D content, announced a new Augmented Reality (AR) solution for e-Commerce, CGTrader ARsenal, which represents a breakthrough in the way retailers plan, implement and finance 3D product visualization. CGTrader ARsenal includes all solutions and services required to easily deploy AR for online stores, enabling shoppers to experience products in an immersive, interactive environment. Retailers and brands adopting the CGTrader ARsenal solution can also dramatically reduce the need for expensive product photo-shoots as the 3D models can be based on images from a product link or even a photo taken with a mobile phone.
By enabling online shoppers to interact with products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversion, reduce product returns and increase online engagement.
“Working with retailers and brands to bring augmented reality experiences to their online shoppers, we see that they are eager to adopt AR to keep up with buyers’ expectations, but often lack the internal resources and expertise to implement it,” said Dalia Lasaite, CEO, CGTrader. “With the introduction of CGTrader ARsenal, we are making it possible for any retailer to offer their customers feature-rich, full Augmented Reality with minimal effort, which we believe will lead to widespread industry AR adoption.”
The CGTrader ARsenal complete AR Solution includes:
- Photorealistic 3D modeling for any volume of products/SKUs
- Seamless AR integration with the retailer’s online store using single-click embedded links
- Flexible 2D-to-3D Product Conversion Plans based on monthly volume and budget requirements
- Integrated 3D Model Viewer
- Centralized 3D Model portal for easy 3D model management and storage
One of the first retailers to adopt CGTrader ARsenal is Fatboy, a company that creates, markets and sells premium, high-quality indoor and outdoor lifestyle products, including the iconic Fatboy Original bean bag chair.
“Our products are surprising and oversized. Augmented Reality with a turnkey approach is the perfect solution to enable our customers to experience our products online and accurately visualize how they will look in their home environment. CGTrader ARsenal solution is a great fit for us, as it will help accelerate our roll-out of AR with minimal effort and resources while capturing the unique beauty of our premium products,” said Tom de Vos, E-com Director, Fatboy.
3D models developed using CGTrader ARsenal are optimized and available on both Apple AR Quick Look and Android ARCore Scene Viewer which come standard on Apple and Android mobile devices respectively. No additional software is required to experience the 3D models in augmented reality on mobile iOS and Android devices.