The Four-Sided ‘4DX Screen’ Receives Overwhelming Response from Visitors Around the World
CJ 4DPLEX, the world’s leading cinema technology company, successfully debuted at CES 2020 – The Global Stage for Innovation – proving the changing trend of cinema-going from simply ‘watching‘ to ‘experiencing.‘
At the event, the company presented its latest ‘4DX Screen’ Cinema, an innovative theatre format with an integrated screening system, as well as an indoor AR platform with cutting-edge computer vision technology.
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‘4DX Screen’ blends two of the most advanced theatre technologies in the market today – 4DX and ScreenX, with its cutting-edge convergence technology – resulting in a breakthrough cinematic platform that defines the future of cinema. Protected with over 220 unique patents, the theatre encompasses the following innovations:
- Four-sided screen technology that additionally projects images to the ceiling
- Amphitheatre: Trapezoid shape theatre that enhances the panoramic experience through added viewing angles to the right and left
- Newest 4DX motion chairs featuring a wider and smoother riding experience than before
During the event, the company was praised by visitors from all over the globe. On just the first day alone, there were over 1200 people who experienced the new cinematic concept, the 4DX Screen, at the CJ 4DPLEX booth. Not only was every screening full, rave reviews from the audiences proved to be a promising start for the new premium format. ‘4DX AR’ platform was also a big success with high interest from mid to large business owners attending the event.
JongRyul Kim, CEO of CJ 4DPLEX, said, “As leading innovators of cinema technology, we believed it was befitting to showcase the most advanced type of cinema at the world’s largest consumer electronics show called CES. We will continue to strive to provide the most engaging form of entertainment in the field of cinema. As moviegoers, we intend to stand in the forefront of cinema technology and attract young consumers back to the cinemas.”
Aside CJ 4DPLEX’s proprietary technology, the booth was developed in collaboration with key partners in the cinema and entertainment industry. DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation, complemented CJ 4DPLEX’s ScreenX immersive visual presentation with its immersive DTS:X audio technology.
The Company also showcased an indoor AR platform that applies advanced computer vision technology to recreate elements of mobile games that completely blends with the real world. The technology is expected to launch in 2020 opening new business opportunities for the gaming and entertainment industry.
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